The Secret To Increasing Course Completion Rate By 300% And Sales By 400%

You won't believe these sales improvement statistics about that we enabled for @BitDegree. 👇🏼

BitDegree is an online education platform that rewards learners with cryptocurrency for completing courses. However, it faced low user engagement and retention rates, similar to other MOOCs (Massive Open Online Courses).

BitDegree hired the Octalysis Group, a gamification design consultancy, to help them increase user motivation and behavior using behavioral science and user experience design.

The Octalysis Group applied The Octalysis framework, which analyzes human motivation based on eight core drives, to redesign BitDegree's learning journey.

We introduced various gamification elements such as quests, challenges, feedback loops, social features, and personalization to make learning more fun, meaningful, and rewarding.

As a result of this gamification design project, BitDegree saw a dramatic improvement in their key metrics:

• course completion rate increased by 300% and
• sales increased by 400% in just three months.

This case study demonstrates how gamification can transform online education and create more engaged and successful learners.

To learn more about how we enabled such results for BitDegree download the case study for yourself.